The power of the label: When you’re young, your teacher shows you how to identify and label things. Kindergarten classrooms are filled with cheerful bins that are labeled: rectangular blocks and round blocks; felt; bottle tops; keys. I loved these labels then and I still love them now. Each summer we went to camp, we labeled our clothes, sewing tags in with our names, pre-printed. Look how the labels below transform the contents of the jars.

I admit, I buy wine based on the labels:

For years, I bought this wine because of the label (I happen to like the taste, too…):

In the “not necessary, but beautiful” category:

Ceramic!

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