The Secret Life Of The Pencil

A pencil is a unique tool which enables us to unleash our creative thoughts and secure them. “The palest ink is more powerful than the strongest memory” as our ancestors said. Many creatives reach to a pencil when they come up with a new idea. No matter how advanced we get with digital screens that […]

To Sharpen a Pencil

Professors at the Free University of Bolzano in Italy conceived a clever project for 20 of their design students.  The project, called La Matita Rossa, challenged them to rethink the user’s experience when sharpening a pencil. The students came up with many thoughtful new approaches. A notched handheld with blade. A tool kit for fine […]